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Choreplay is the new foreplay: the NBA announce new equality initiative

By theno1pick, Mar 13 2015 06:00PM

The other day I was watching NBATV when I came across a commercial in the midst of the Portland Trail Blazers game. The commercial showcased professional basketball players Lebron James, Dwayne Wade and Steph Curry supporting the fight for women's rights at home and at work. I thought to myself, well isn't this a nice commercial?

"When men lean in, everybody wins," Wade says in the video.

As it turns out the National Basketball Association (NBA) has teamed up with Sheryl Sanberg, chief operating officer for Facebook and author of the book "Lean In: Women, Work, and the Will to Lead."

While I'm a huge supporter of gender quality, I was really excited to here about this initiative. But it wasn't until I dug a little deeper, I became saddened for women everywhere and realized that we're only taking steps backwards.

Choreplay is the new foreplay

According to the Associated Press (AP), in Sanberg's book she presents the concept of "choreplay," as an opportunity for men to become "better off financially and emotionally if they take more responsibility for housework and child care, while also backing equal rights for women at work.” Sanberg suggests that gender equality not only benefits women but also benefits men.

In other words, if you are a man who does chores and help your wife with activities around the house, you're more than likely to get laid.

Breaking ground

Has our generation really gotten to the point where in order for women to be treated equally there has to be some sexual bargain? Sanberg and the NBA's message speaks loud and clear-- you do chores for me, you'll be successful and have more sex. Nothing is more 'manly' than supporting your wife in equal rights and in return you'll be rewarded.

Since when did treating someone fairly mean that you had to get something in return? Have we really lost ourselves? This goes back to my early college days when I was studying psychology and we came across the concept of true altruism or selfless concern for the care of others. In many ways, I feel that altruism is a lot like equal rights. It's saying that you selflessly care for the equal rights for both men and women. Unfortunately, this initiative is not selfless. It's about men getting something in return. Wives are not prostitutes that expect payments for sex.

This isn't about leaning in, its about leaning further part.

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